LIU Yahui

Update：2026-03-16Views：11

LIU Yahui

Email: yahui.liu@nau.edu.cn

Biography

LIU Yahui is a lecturer of the School of Business at Nanjing Audit University. She received her Ph.D. from Donghua University in June 2025. In 2024, she served as a visiting scholar in the Department of Decision and Information Sciences at the Bauer College of Business, University of Houston. In addition, she serves as a reviewer for several academic journals and conferences, including the Journal of Business Research, Nankai Business Review International, International Conference on Information Systems (ICIS), and Pacific-Asia Conference on Information Systems (PACIS).


Research Interests

Artificial intelligence (algorithms and applications), IT-mediated marketing, AI streamer, Quantitative modeling methods


Key Publications

  • Liu, Y., Wang, L., Yang, S., & Wang, Y. AI-powered digital streamers for online retail: Empirical evidence and design strategies through experiments. Information Systems Research, Ahead of Print. (UTD24)

  • Liu, Y., Chang, X., Yang, S., Li, Z., & Wu, Y. (2024). “Pets make you spend more!” Impact of pet ownership on consumer purchase decisions. Journal of Business Research, 183, 114838. (SSCI, IF=11.2, ABS 3)

  • Liu, Y., Li, B., Yang, S., & Li, Z. (2024). Handling missing values and imbalanced classes in machine learning to predict consumer preference: Demonstrations and comparisons to prominent methods. Expert Systems with Applications, 237, 121694. (SCI, IF=7.6, JCR Q1, ABS 3)

  • Liu, Y., Zheng, H., Yang, S., & Wang, J. (2023). How pop-ups drive online sales: moderating effects of online promotions. European Journal of Marketing, 57(8), 2112-2141. (SSCI, IF=5.5, ABS 3)

  • Yu, Z., Yang, S., Liu, Y., * & Xie, Y. (2024). Wait time speeds up: effects of scent arousal on time perception in service marketing. International Journal of Retail & Distribution Management, 52(3), 327-340. (SSCI, IF=5.5, JCR Q1)

  • Yang, S., Liu, Y., & Wu, X. (2021). 1+ 1< 2! Effects of social media engagement and advertising on firm value of tourism and hospitality companies. Journal of Hospitality & Tourism Research, 45(8), 1417-1439. (SSCI, IF=5, JCR Q1)